The OBULAMU? campaign interventions address information, motivation, skills, norms and referrals to health services through the interventions below:

1. Interpersonal Communication (IPC) and Community Mobilization

  • Obulamu? champions: Orientation, deployment and follow-up of Obulamu? champions to influence the health choices and behaviors of community members.
  • Targeted Home visits: Used to tackle information, knowledge, and skills' gaps household levels.
  • One-on-one and small group discussions: Used to tackle information, knowledge, and skills' gaps at the individual level.
  • Community shows: Using edutainment shows to improve knowledge, motivation, skills and provide a supportive environment for adoption of healthy behaviours.

2. Mass Media

  • Radio: DJ-led conversations, radio spots and talk shows, drama skits and interviews with health experts.
  • Television: TV spots, and short drama skits during the 7 to 10 p.m. time slot when most households watch TV.
  • Social media: Facebook, Twitter, YouTube, WhatsApp and SMS to share ideas, information and content in virtual networks.

3. Print Media

  • Outdoor print: Billboards, street poles, motion media through taxis.

4. Support Materials

  •  Provider and client tools including guides, brochures, leaflets, posters, flip charts, talking points, cue cards, videos, audios and other job aids.